Then one day, my producer, Josh, and my DP, Aaron, came over with a bunch of Four Loko. It’s one of those things where I felt like, if I just sent it to him over email, I would sound like a crazy person. On paper, it just reads like it’s super dark, you know? That's not "celebrating" anything. 2,132 talking about this. Finally, ice cream for just 280-360 calories per PINT that actually tastes great! Halo and welcome to the official Halo Top Creamery channel on YouTube! Controversy always sells, of course (no such thing as bad publicity), but haven't really seen too much noise over the recent Halo Top commercial featuring an obese woman. The other challenge was making it different enough from the other weird ice cream commercials on the internet, from five years ago or so, from Little Baby’s Ice Cream. He takes his Halo Top ice cream, leaving the kids who are refused service at this ice cream truck. After I had enough Four Loko in my system, I came up with it, and they thought it funny. You can eat the whole pint for like 400 calories or something. Choose any of Halo Top’s awesome dairy ice cream flavors today! The light ice cream brand teamed up with Heat, Deloitte Digital’s agency, for the first time to produce a new campaign titled “Dance,” which takes Halo Top into a new era of body positivity branding. Ah, so you shot it at the 14th Factory. Did Halo Top get in touch? Yes. We wrote about it last week, and it’s also been playing in front of the movie It at cinemas. I actually didn’t want that at all. Halo Top's dairy ice cream is creamy, delicious, & only 280-380 calories per pint. I guess the CEO has been a fan of my stuff for a while. We wrote about those, yeah. I had to get in front of this dude and illustrate why it’s going to be funny. Yeah, the challenge was—there’s already a weird, crazy ice cream commercial out there. Justin [Woolverton], the CEO, trusted me to just do whatever. 492 talking about this. It was a really amazing opportunity, and a blast to make. We yanked out all the furniture and redressed the entire room to make it look as different as possible. I had reservations about shooting in the 14th Factory Space Odyssey set. I don’t know if you saw those. How Walmart Applies an Omnichannel Mindset to Its Shopping and Advertising Strategies, By Stephen Howard-Sarin, VP of Strategy and Transformation, Walmart Media Group, How Online Media Can Drive Offline Success, What National Franchises Are Doing to Help Local SMBs Find Their Digital Advertising Footing, {"taxonomy":"","sortby":"","label":"","shouldShow":""}. We manufacture and supply high quality and cost efficient milk tea and ice cream premix products for you. And that was it. Halo Top Creamery is an ice cream company and brand sold in the United States, Australia, Mexico, Canada, Ireland, New Zealand, the Netherlands, Germany, Denmark, Taiwan, South Korea, Austria, United Kingdom and the United Arab Emirates. I decided not to watch because I love my ice cream and don't want a bad image in my head when I have some. Read our response here. Haha. Then we named it Halo Top. For one, the idea of coming up with an ice cream commercial that’s creepy enough to capture the internet’s attention—it’s a huge challenge. Let us hear it. By Kaila Mathis. #StopShouldingYourself #StopShouldingYourself I can’t believe I’m getting away with this stuff. #StopShouldingYourself You love ice cream too. Location: Somewhere gray and damp, close to the West Coast. July 2, 2017 by Dominique Michelle Astorino. Learn More Track Halo Top Ads! That’s the basis of the campaign. Finally, ice cream for just 280-360 calories per PINT that actually tastes great! In the script, I just wanted a large, white, empty room with just a few things in it. Halo Top is encouraging customers to stop “shoulding” themselves and enjoy a pint. He basically just said to me, “We already have enough commercials that explain why Halo Top is awesome. IT’S OUT!!! What did they say they wanted? And definitely nothing wrong with ice cream as a close second. You’ve probably seen the dystopian Halo Top ice cream commercial by now—the one directed by Mike Diva, the popular YouTuber with the twisted sense of humor. Eden Creamery, which owns low-calorie ice cream brand Halo Top, is exploring a sale that could value the company at as much as $2 billion, according to … Halo Top TV Commercials. Mike Diva: No, I’ve made a handful of commercials. A lot of people are drawing comparisons to Kubrick and saying it’s a take on 2001: A Space Odyssey. I’d been trying to come up with an idea for this thing for a long time. 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