This Is Marketing (2018) begins with a provocative premise: the landscape of marketing has dramatically shifted in the past few decades, but we haven’t updated our thinking about it accordingly. Throughout his book, I kept hearing these three themes playing off of each other: sell to the smallest viable audience, marketers are change makers; and people like us do things like this. If this was written by a first-time author, IT NEVER WOULD HAVE BEEN PUBLISHED. Seth Godin's "This Is Marketing" is the only marketing book that matters. However, the book as a whole is horribly disjointed. This Is Marketing challenged my perception of the modern world of marketing and gave me some good building blocks for moving forward. He believes marketing can be better than that. Publisher: Westburn Publishers Ltd. 74 Issues are available Fast Track; Supplementary Data; Issues [74] Fast Track; Supplementary Data; Volume 20 ; Numbers 1-2, 2020; Volume 19; Numbers 3-4, 2019; Numbers 1-2, … Seth is working to change the concept of marketing, that marketing is an important agent for good in the world. I generally enjoy Seth's writing, so thought of listening to his latest book on Audible. One of the most important steps he describes is to identify your “smallest viable audience”. Seth makes a great point that marketing the right product/service to the right person really can change the world for the better. It's a more caring approach than most tr. One word- Crap. If Seth Godin's All Marketers are storytellers was a stellar book, this one is pure garbage. To maintain a lasting business, you need to offer a … If you're a start-up or a small to medium sized company looking to create a razor sharp, actionable marketing strategy and supporting ad campaign, look no further. Took me forever to finish this. The Marketing Review | The Marketing Review is designed to publish editorially reviewed material of importance and interest to practitioners, teachers and students. I gave up at the last 20 pages, I just couldn't finish it anymore. Therefore, the book was painful to read. If anything, get this book from your. It goes much deeper into a thoughtful approach to marketing. Reasonable ideas, but in feel like the book could have been edited down substantially. I have been a practicing Marketer for the last 8 years and reading this book really helped to simplify and expand on issues I encounter on a daily basis. To see what your friends thought of this book, Yes, I believe it is largely aimed at marketers and encourages them to work in different ways. IT IS ZERO PERCENT WORTH YOUR MONEY! This I Know is sensible marketing and sales theory packed with concrete examples from a marketer with decades of experience. There were small tid-bits of info that made me think “Maybe this is where the book gets better” (particularly some of the case studies he uses to illustrate the point he’s trying to make) but that notion was ephemeral. He doesn’t land his ideas and the book itself reads like a collection of short notes that he’s put together on a napkin while seating at a restaurant. For me, this is his most important book since Permission Marketing. It's a solid waste of time. But I'm glad I did. I really expected a lot from this book considering how much it's been fawned over. He's almost too cute for his own good. Does your sales copy need to be translated into everyday English? Not too little, not too much. The 3 Videos explain why conversational copywriting works so well, and how to find and develop your conversational voice. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. The book’s content seems a far cry from traditional marketing advice. You learned to read from the logos on the side of the road, and you spen… It's not limited to marketers though. There was an error submitting your subscription. Sign up, confirm your subscription, and we'll get you started. To mediocrity. It's time to stop wasting money on stolen attention that won't pay off in the long run. We’d love your help. If you’re new to conversational copywriting, and all it can do for you as a marketer or copywriter, this is the perfect place to start. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. All rights reserved. Now check your email to confirm your subscription. This book felt like a chore to read. I kept telling myself I should finish it because “I already started it” but I realised that life is too short to read shitty books. This is Marketing shows you how to do work you''re proud of, whether you''re a tech startup founder, a small business owner, or part of a large corporation. Book Review: This Is Marketing by Seth Godin. This book is a collection of vague, half-formed generalizations you've heard better explained elsewhere. Buy It, Read It And Implement What You Learned. And we’re trying something new: Your reviews, on video. I took pages of notes and will be able to apply what I've learned in my work. It's like he threw together a bunch of blog post DRAFTS and called it a book, banking on his name recognition and popularity. It's a more caring approach than most traditional books on marketing. I found helpful information for founders, people who write business and functional requirements, product and experience designers, product managers and developers, salespeople, customer success managers, support techs, community managers, etc. learn more about Conversational Copywriting, and our course, here…. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Free delivery on qualified orders. And then use marketing to bring positive change into their lives. They got the book for free or in exchange for positive reviews. There were some good tidbits of info and some models I plan to use to rethink marketing plans. A short review of Seth Godin’s new book, This Is Marketing. The book has no. Not everyone likes to read, has the time to read, or appreciates being told they have to read something for work. Instead, it challenges you to think more carefully about the people you want to reach and how to reach them to let them know what you have to offer. This author has a knack for taking complex ideas and boiling them down to their essence. Through the book, Seth Godin shows the mistakes that many marketers and business owners are making. Don't ever buy it or read it. © Conversational Copywriting 2020. Start by marking “This is Marketing: You Can't Be Seen Until You Learn To See” as Want to Read: Error rating book. Overall, though, a good message for people who think vanity metrics and junk marketing are a “good idea.” (They’re not, and Seth does explain why well.). The glowing reviews are all from starry-eyed marketers who thought they'd get to meet/interact with Seth by reviewing it well! Find helpful customer reviews and review ratings for This Is Marketing at Amazon.com. 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