Surpassing expectations has become something of a habit for Mazdack Rassi, Milk’s charismatic co-founder. I had never heard of a company doing anything like that before.” Ruth first joined the venture as a consultant, becoming chief operating officer a few months later. We just looked at everything from fresh eyes.”. 88 ($41.24/Ounce) Get it as soon as Wed, Jan 6. Site Map GOOD INGREDIENTS. Milk Makeup was founded by Milk cofounder Mazdack Rassi, product developer and COO Dianna Ruth, seasoned Milk Girl and creative director Georgie Greville, and beauty + fashion editor and E! Of course, it wasn’t new for a photo studio to create a cosmetics line. 7 watermelon beauty launches embracing summer's hottest fruit . 100% vegan. Today, the brand shows no signs of cooling; although Milk Makeup declined to disclose sales revenue, the company revealed to BoF it will be in 150 Sephoras by spring 2017 and is already planning its international expansion, starting with Sephora Canada next year. Instead, Milk Makeup was built around another powerful asset: the company's online following of over 1.4 million people, many of whom are young, creative and uninterested in following trends dictated by traditional beauty editors and brands. IIID Pro Palette 60 - White Chocolate. Vi er et cruelty-free, parabenfri og 100% vegansk brand. All rights reserved.Milk Makeup is part of the Milk Group Companies. 450 W 15th St. … $35.88 $ 35. Milk Makeup Oil Lip Stain, $18, Sephora. “Many think licensing is an easier route, but it can actually be more difficult even when you do have some level of creative control. Cruelty-free. Only 1 left in stock - order soon. Instead, he turned to Dianna Ruth, Milk Makeup’s fourth co-founder. United States. Milk Makeup is the latest venture hatched by Milk … 6 more colors. IIID Pro Palette 20 - Milk Chocolate Exclusive. It’s not just about how you create your look; it’s what you do in it that matters. Milk Makeup launched in February 2016 and was founded by Milk Studios co-founder Mazdack Rassi, fashion editor and entertainment reporter Zanna Roberts Rassi, creative director Georgie Greville, and product developer Dianna Ruth. That’s why, for every product, we made sure there was a unique formula, unique application and unique packaging.”, Here, the company’s lack of experience in cosmetics became an asset. Ruth was a beauty industry veteran, who had developed products for Bliss and Sugar while at Li & Fung, and for Benefit, Hard Candy and Lipstick Queen, while at Nu World. Cosmetics and Sally Beauty. Paraben-free. Limited Edition. Competitors of Milk Makeup include Swallowfield, e.l.f. MILK MAKEUP KUSH Triple Brow Pen. Limited Edition. 411 talking about this. MILK MAKEUP Here for the Party Mini Face Set. It was an audacious beginning for an upstart company, whose founders had little experience in the cosmetics industry. View Company. At Milk Makeup, we believe it’s not just about how you create your look; it’s what you do in it that matters. MILK MAKEUP Lip Color. “We wanted to use the gondola as a billboard and do something that no one’s ever done before,” says Rassi, who eventually landed on the idea of lighting up the entire structure, ensuring that it would shine among a sea of glossy black displays. Driven by creativity and designed by industry insiders, Milk Makeup is inspired by our home; Milk. Hatched by Milk Studios, the colour makeup brand tripled its doors in just six months of business and is eyeing international expansion. Milk Makeup headquarters is located at 450 … They cared about what went into their products, expecting companies to use paraben-free, mostly natural ingredients. Milk Makeup is a branch of Milk Studios, which was founded in the nineties and gave the building, formerly the National Biscuit Company headquarters, its name. Milk Makeup was founded in 2015. “The concept, the look and feel of the products was all very unique.” Sephora signed on to carry the new line in 50 of its stores, allotting the brand prime real estate in its spaces. Please turn it on so that you can experience the full capabilities of this site. “They explained to me what they had done — that they had gone forward and pitched it without any physical product. Milk Makeup has 115 employees. “That’s how it all started.”, “We knew right away it would play on the concept of fun,” Rassi continues. EPIC PAYOFF. We see personal style as the ultimate form of self expression and encourage experimentation — from bare to bold, and everything in between. 100% vegan. All orders are custom made … United States; Filter locations by country. 50% Off. Who are Milk Makeup competitors? Exclusive. “Right now as a company we have to get two things right: we have to scale, and we have to market,” says Rassi. Vi blev født i Milk, som er et kreativt studio i det centrale New York. News correspondent Zanna Roberts Rassi. Milk Makeup was founded in 2015. “The trust that Sephora put into us and our crazy ideas was just incredible,” continues Rassi, who credits the beauty behemoth with helping to make Milk Makeup’s success so immediate. It was this last imperative that lead to what was perhaps Milk Makeup's biggest innovation: Packaging infused with antimicrobial silver so that, according to Ruth, “It could be dropped on the bathroom floor and still stay safe and won’t discolour.”. Milk’s unconventional tool-free product offering, unisex packaging and edgy campaign quickly won over Sephora’s clientele. It was important to make a big impact as, for most of the country, particularly those living outside Los Angeles and New York, it would be the first time they’d ever heard of Milk. “We didn’t look at anyone’s best-sellers. Exclusive. Cruelty-free. $16.00 $11.00. It seemed so serious. GOOD INGREDIENTS. “We showed them our concept and they just looked at us and said, ‘If you build this, we’re very interested.’”, With Sephora on side, they just needed the product. When you listen good, it doesn’t matter if you’re listening to the CMO of a major company or a girl in Ohio. The company's products were initially … ingredients...”, “We're obsessed with the sleek, minimalist packaging”, “Just like everything else they do, the brand has turned a staple into something even better.”, “A brand on the forefront of gender fluidity, self-expression, and inclusivity, they certainly breed more of a lifestyle than your average cosmetics brand.”, “Lately, the Cooling Water is my favorite item on my desk.”. “The world has enough concealers. When the Milk Makeup team returned to Sephora, it was with an offering that included lip markers, shadow-liner hybrids and multi-purpose skin formulas in rollerball or stick packaging that eliminated the need for brushes. United States; Filter. “After 20 years, we already knew how to create these little movements in fashion and music… We saw our community, we felt our community and we decided we wanted to do something for them,” he adds. Born at Milk, a creative studio in downtown New York City, their community and culture have always been an inspiration. IIID Pro Palette 60 - Milk Chocolate. I was shocked. 5 more … $52.00 ($95.00 value) Quick Look. $24.00 $17.00. We believed that our independence would be a key asset.”. We see personal style and experimentation as the ultimate forms of self-expression. But when we started throwing around the word makeup, and paint and fun, it became clear that the ethos of the line could be about highlighting who you are, as opposed to covering you up.”. Your browser's Javascript functionality is turned off. Meanwhile, Milk has birthed a full-fledged creative agency, pumping out content for large-scale consumer brands, as well as its own editorial platform. “We don’t really look at what other people are doing, we just listen and we just think about the community. The company's filing status is listed as Active and its File Number is 4676182. 9 more colors. But Milk’s success is less of a surprise when you consider who is behind it. MILK MAKEUP Tattoo Stamp. Rassi got his start in the industry in 1996 when he convinced the owners of what was once the headquarters of the National Biscuit Company to open a photo studio in the building — located on West 14th Street in the then-wasteland of New York's Meatpacking District — and let him run it. “The greatest competition we have is ourselves — that’s it,” he adds. We create kick-ass products so you can create looks as unique as you. I would say the most difficult part was internally going from a B2B company to a B2C company.” As for how Milk managed that transition smoothly, Rassi explains: “We just did it. Our community and culture have always been our inspiration. Shop now. Cruelty-free. Shop a wide variety of beauty and makeup products today! Milk Makeup LLC is a New York Foreign Limited-Liability Company filed on December 5, 2014. “We knew how to throw an event and have 5,000 kids lining up outside,” says Rassi. Discounts average $7 off with a Milk Makeup promo code or coupon. Paraben-free. Milk Makeup, the company’s fast-growing Gen-Z makeup brand, and its creative agency, will be moved to other offices in the Meatpacking area. Milk Makeup headquarters and office locations. Most importantly, it had to stand up to a constantly-on-the-go urban lifestyle with all of its mess. All aspects of the line are developed in-house at Milk Studios, our downtown NYC home. 9 more colors. We wanted to be in control of all aspects of the brand, from product to marketing and everything in between. Quick Look. “Most importantly, though, Milk products work.”, “Milk's Cooling Water stick is revolutionary.”, “Cool kid brand Milk offers up an oil-based stain packed with vegan-friendly (of course!) Milk Makeup is headquartered in New York, NY and has 1 office location across 1 country. Milk Studios was one of the pioneers in the Meatpacking district and helped turn it into the fashion and retail hub it is today. Milk Makeup prepares for the party season with a new collection of beauty brushes The year's most popular mascara brands with British press and beauty influencers have been revealed . Several revelations came out of these free-flowing focus groups: For one thing, Milk girls and guys didn’t use tools, preferring instead to do their makeup on the fly, often just as they were running out the door. 100% vegan. GOOD INGREDIENTS. Quick Look. All three were taken with the idea that makeup could be an “accessory that had the power to lift people up and make people feel beautiful,” explains Rassi. Whether you're looking for a new go-to color or a special occasion sparkle, find the perfect shade. The Registered Agent on file for this company is Milk Makeup LLC and is located at Att: Sarah Shisha 450 West 15th St, Suite 200, New York, NY … “The makeup line has nothing to do with our studios,” he says. Milk Makeup Blur + Matte Loose Setting Powder - Translucent Light. Milk Makeup is the latest venture hatched by Milk Studios, the photo studio-cum-creative agency that sold another concept, MADE Fashion Week, to WME-IMG in 2015. $22.00 … NEW YORK, United States — In March 2016, Milk Makeup launched in 50 Sephora stores in the US with dedicated, six-foot gondolas and a “rager” featuring musical performances by Salt-N-Pepa and Santigold. All Milk Makeup Locations. MILK MAKEUP Tattoo Stamp. wet n wild brings you a whole new range of cosmetics for eyes, lips, nails and face. At Milk Makeup, they believe in good ingredients + epic payoff. “Milk Makeup has really surpassed our expectations,” says Alison Hahn, vice president of color merchandising at Sephora, who leads the retailer’s colour makeup business. Then came MADE fashion week, a showcase for emerging designers that Rassi co-founded with Jenné Lombardo and Keith Baptista in 2009, an equally out-of-the-box endeavour that proved to be a huge success, helping to launch the careers of Alexander Wang, Proenza Schouler, Joseph Altuzarra and others. 6 more colors. While Milk’s photo studios still bring in most of the company’s revenue, Rassi said Milk Makeup will likely outpace the original business division next year and was outgrowing its … With a team that is made up of women from a variety of backgrounds, Milk Makeup is a brand that caters to the specific needs of different skin types and tones. It was an audacious beginning for an upstart company, whose founders had little experience in the cosmetics industry. 50 Milk Makeup coupons now on RetailMeNot. “One of the first things I told the team is, ‘I’m not coming to build this line just to copy what’s already out there,’” says Ruth. On the decision to move into makeup, Rassi says: “I sat down with my partners at Milk and I said to them, ‘You know, I think we have a new business and that business is our brand. Despite its name, there is no actual milk in the product, as Milk’s products are all vegan. But Rassi decided not to partner with an established beauty player. Hos Milk Makeup tror vi på gode ingredienser + episke resultater. “Their products were like nothing out there,” says Sephora’s Hahn. In addition to offering up valuable retail space, Sephora has acted as a sort of unofficial mentor to the fledgling brand, advising its founders on everything from what new shades to produce to how to scale its team. © 2021 The Business of Fashion. 391 talking about this. We had to. Inspired designs on t-shirts, posters, stickers, home decor, and more by independent artists and designers from around the world. “Her name kept coming up in meetings as one of the most talented product developers out there,” says Rassi. “The word ‘cosmetics’ scared the hell out of me. $39.00 $27.00 ($79.00 value) Quick Look. Filter locations by country. So, Milk Makeup had to be easy to apply; it had to be crafted from high-quality ingredients and it had to last. X Quench thirsty winter skin with a 6-piece gift of moisture-packed formulas. All aspects of the line are developed in-house at Milk Studios, our downtown NYC home. Where is Milk Makeup headquarters? New York (HQ), NY. We were born at Milk, a creative studio in downtown New York City. If we do anything, we should create product.” He banded together with his wife, Marie Claire editor Zanna Roberts Rassi, and Georgie Greville — who cofounded Milk’s film production arm, Legs, with husband Geremy Jasper — to start brainstorming. MILK MAKEUP KUSH Triple Brow Pen. So I didn’t want to bring anything out that wasn’t totally game-changing. Then Rassi and his co-founders did something unheard of: without so much as a single product, they pitched the idea to Sephora, a client of their studio business. Be the first to find out about new products, upcoming stories, and our community. Milk Studios — rather improbably — quickly became a hub for established photographers and designers. EPIC PAYOFF. This lip stain is filled with oil and Vitamin E to moisturize the lips, but it also packs a colorful punch. We didn’t have the industry baggage that perhaps a lot of companies in that industry would. “What I realise now is that many people, when they launch new lines, they usually look at everybody’s best-sellers and then they do their version of that,” says Rassi. Teen Vogue: Coolest Beauty Brands of 2016. The party was a hit, and so was the kit. We’re cruelty-free, paraben-free, and 100% vegan. $29.00 $14.50. Milk Makeup was founded by Milk cofounder Mazdack Rassi, product developer and COO Dianna Ruth, seasoned Milk Girl and creative director Georgie Greville, and beauty + fashion editor and E! The word ‘cosmetics’ scared the hell out of me. How many employees does Milk Makeup have? Headquarters Regions Greater New York Area, East Coast, Northeastern US; Founded Date Jul 1, 2014; Founders Dianna Ruth, Georgie Greville, Mazdack Rassi, … It seemed so serious. “We sort of showed up at [Sephora’s] doorstep in San Francisco,” recalls Rassi. Likewise, they didn’t have the time — or the desire — to reapply their makeup midday. “We really used all 80,000 square feet of Milk New York and Los Angeles as a research and development space,” says Rassi. All rights reserved. “If it weren’t for them, I would have made 10 mistakes by now,” he says. Vi ser personlig stil og dét at eksperimentere som de ultimative former for … Samfundet og kulturen har altid været vores inspirationskilde.

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